PEAK: Pricing Electronic Access to Knowledge

Prof. Jeffrey K. MacKie-Mason
University of Michigan

PEAK: Pricing Electronic Access to Knowledge

PEAK: The opportunity

Publisher problems

The problem with high first-copy costs

Opportunities from bundling and nonlinear pricing

Theory: Bundling

Theory: Nonlinear pricing

How large is the product space? Bundling

Generalized subscriptions

How large is the pricing space? Endless variety

PEAK Pricing:Three part tariff

Experimental Design: Product Diversity

Experimental Design: Customer Diversity

Implementation Constraints

Experimental Design: Duration and Learning

Jeffrey K. MacKie-Mason | [email protected]