PEAK: Pricing Electronic Access to Knowledge

PEAK: The opportunity

Publisher problems

The problem with high first-copy costs

Opportunities from bundling and nonlinear pricing

Theory: Bundling

Theory: Nonlinear pricing

Project Design

How large is the product space? Bundling

PEAK Products

Generalized subscriptions

Complications

How large is the pricing space? Endless variety

PEAK Pricing:Three part tariff

Experimental Design: Product Diversity

Experimental Design: Customer Diversity

Implementation Constraints

Experimental Design: Duration and Learning