� Case1: 3Com Going Hollywood?*
� Case2: 3M
� Case3: Chrysler Corporation
� Case4: EMI
� Case5: Human Genome Sciences, Inc.
� Case6: idealab!
� Case7: IMATRON INC. AND CT SCANNER COMPETITION IN THE 1980s
� Case8: IntelGig
� Case9: Kodak: The Challenge of Consumer Digital Cameras*
� Case10: Merck(B): Zocor *
� Case11: Merck(A): Mevacor*
� Case12: OPERATING RISC: UNIX STANDARDS IN THE 1990s
�
Case13: P.T. Pharma Indonesia
� Case14: PIXAR 1996*
� Case15: Sara Lee: Wonderbra*
� Case16: The Thailand Ceramic Tile Industry in 1992*
�
Case17: Triada, Ltd.
� Case18: USRobotics PalmPilot: Owning the Pocket
� Case19: Wells Fargo and Company: Leading the Banking Industry
into the 21sCentury
� Case20: Zenith and the HDTV Challenge*
� Case21: Affymetrix I
� Case22: Affymetrix II
� Case23: Bertelsmann I
� Case24: Bertelsmann II
� Case25: Lipitor I: At the Heart of Warner-Lambert
� Case26: Lipitor II: At the Heart of Warner-Lambert
� Case27: Sony Memory Stick Walkman
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