Coorls

Branding for a kinky curly hair care company

In this project you will see the proposed logo and website design for the haircare brand. With this design I wanted t tap into a era where Kinky haircare was more at a height and bring that to a general cultural lense rather than strictly gender based.

- target audience: young adult african women, women or anyone with curly/kinky hair textures. The idea is for customers to use the website to purchase their own kinky hair kit and a booklet goes with it detailing all the things they should know about taking care of their kinky coily locks.

- role: sole designer, personal project

Logomark. Typefaces used: ITC Avant Garde and Cooper Black

Website layout, using bigcartel template. Mapping out general look.

detail on the process.

Proposed design for advertising. Illustrations made in adobe illiustrator, other assets outsourced.