WHAT'S NEW - SPRING FESTIVAL 2006 - Brand Awareness Enhanced
The Marketing Initiatives along with CSSA Spring Festival Party. With the help of Chinese Students and Scholars Association (CSSA), CBCF launched a fundraising campaign along with the CSSA spring festival party in January 2006. The specially designed bracelet��Share a Hope� attracted a lot of party attendees. Actives volunteers passed away hundreds of flyers about the mission of CBCF during the party. Moreover, the president of CBCF delivered a five minute speech on CBCF to all the audience during the party, which raised the awareness of CBCF among UM community immediately. CBCF received a lot of applications from other schools of UM during the following recruiting events for volunteers.


Provided by the University of Michigan Business School Chinese community               Last Updated: FEBRUARY 9, 2007