Finding Solutions for Growing Businesses

Here are excerpts from the handbook The Export Decision, provided by the Michigan Small Business Development Center, Detroit, Michigan.

WILL MY PRODUCT SELL

IN AN INTERNATIONAL MARKET?
There are no guarantees that a given product will sell. There will always be risk involved in exporting, but there is risk inherent in any business venture. However, by engaging in a thorough research and planning campaign, the risk will substantially decrease. By properly preparing to enter a foreign market, a firm is less likely to be caught off guard or taken by surprise. With the appropriate knowledge, company management is better able to make profitable decisions regarding the market. A Word of Caution: should any foreign firm guarantee the sale of a product abroad without assuming risk of the product (i.e. taking title), be very cautious about entering into a contractual agreement.
Continue to Who Can Answer My Questions? Return to Online Publications
Back to Welcome Page