CLAUDE R. MARTIN, JR. Isadore and Leon Winkelman Professor of Retail Marketing

EDUCATIONAL BACKGROUND 

• Ph.D., Columbia University, 1969
• M.B.A., University of Scranton, 1963
• B.S., University of Scranton, 1954

APPOINTMENTS 

• University of Michigan Business School
• Isadore & Leon Winkelman Professor of Retail Marketing, 1980-present
• Professor, 1977-80
• Associate Professor, 1973-77
• Assistant Professor, 1969-73
• Lecturer, 1965-69
• Marseille, @ Aix-en -Provence, France
• Visiting Professor, 1991
• St. Francis College (Brooklyn, NY)
• Lecturer, 1963-65
• Columbia University
• Research Assistant, 1963-65

SCHOLARLY HONORS AND AWARDS 

• Alpha Sigma Nu, International Honors Fraternity
• AJCU Deans' Award, 200th Anniversary of Jesuit Education in the United States
• Alumni Award for Distinguished Service in Education, University of Scranton

SERVICE AND PROFESSIONAL ASSOCIATION APPOINTMENTS AND ASSIGNMENTS 

• Trustee: University of Scranton, 1996-present
• Editorial Review Board: Journal of Advertising, 1992-present
• Editorial Review Board: European Journal of Innovation Management
• Board Member: National Advertising Review Board, 1989-94
• University Council: University of Scranton, 1989-96
• Co-Editor: Journal of Current Issues and Research in Advertising, 1978-present
• Director: Perry Drug Stores, Inc., 1981-89
• Director: Comerica-Ann Arbor, 1977-84
• Board of Trustees: Catholic Social Services, 1979-87

SELECTED PUBLICATIONS 

Refereed Articles 

• "Effects of Plain Packaging on the Cigarette Consumption Process," in Plain Packaging and the Marketing of Cigarettes, J.C. Luik, ed., London: NTC Publications, Ltd., Chapter 6, 1998.
• Retail Service Innovations: Inputs for Success," Journal of Retailing and Consumer Sercices 3, 2, 1996, 63-71.
• "Level of Success Inputs for Service Innovations in the Same Firm." International Journal of Service Industry Management 6, 4, 1995: 40-57.
• "Ethical Advertising Research Standards: Three Case Studies." Journal of Advertising 23, 3, 1994: 17-30.
• "Pollay's Pertinent and Impertinent Opinions: 'Good' Versus 'Bad' Research." Journal of Advertising 23, 1, 1994: 117-22.
• "Service Innovation: Successful vs. Unsuccessful Firms." International Journal of Service Industry Management 4, 1, 1993: 49-65.

Refereed Conference Proceedings

• "Advertising in the New Service Economy: How It is Meeting the Challenge of Communicating the Intangibles," Development in Marketing Science, Volume XX, Elizabeth J. Wilson and Joseph F. Hair Jr., eds., 1997, p. 161.
• "The Advertising Creative Theme: Service Constructs as a Foundation." Les Apports Marketing, Production, Economie, Strategie et Resources Humaines au Management des Services Seminaire International de Rechere en Management des Activites de Service, Aix-En-Provence, France: Institut d'administration des entreprises d'aix-marseille III France, 1996: 490-509.
• "The Role of Advertising in a Service-Driven Strategy." In Marketing Intangibles in Business Marketing, A Report from the Institute for the Study of Business Markets, The Pennsylvania State University, and from The Center for Business and Industrial Marketing, Georgia State University, Bob Donath, ed., 1996: 18-21.
• "Retail Service Breakdowns and Recovery." Proceedings of the 8th International Conference on Research in the Distributive Trades, Milan, Italy, September 1995: 5.15-5.22.
• "Advertising Effectiveness: Stimuli Setting Differences." Proceedings of the International Research Seminar on Marketing Communications and Consumer Behavior, June 1995: 384-96.
• "The FTC v. Joe Camel: Research Standards and Public Policy." Proceedings of the 1994 Conference of the Society for Consumer Psychology, 1995: 1-8.
• "The Congruence of New Product and New Service Development." Le Management des Services: Apports Multidisciplinaires - Seminaire International De Rechere En Management Des Activites De Service Aix-En-Provence, France: Institut d'administration des entreprises, May, 1994: 526-45.
• "Checking the References: Adolescent Smoking Research Used in Public Policy Formulation." Proceedings of the Marketing and Public Policy Conference 4, 1994: 2.
• "Consumer Research Standards & Public Policy Formulation: The Case of the Mickey Mouse & Old Joe." Advances in Consumer Research 21, 1993: 380-86.

CURRENT RESEARCH ACTIVITY 

• Study of the process for new service development and the structure of service vs. product dominant firms
• Study of the "sleeper effect" v. decay in advertising
• Examination of the viability of mall intercepts for testing advertising
• Assessment of advertising research ethical guidelines and performance
• Study of adolescent behavior using Center for Disease Control data Activity