Week 8, Friday Lecture Outline

Cooperation in action: The Japanese
Auto Industry

Week 8, Friday

Psychology 360
Outline

I. Antecedents of cooperation
II. Some real world consequences
III. Mazda's story

Antecedents of Cooperation

history -- legacy of post-war labor conflict
engineering -- need for flexibility
market -- small and specialized
culture -- collectivist orientation

Some Real World Consequences

team management -- quality circles
egalitarianism -- fewer status distinctions
commitment -- increased loyalty
high performance -- fewer defects and greater market share

Japanese and U.S. production
Key Points in Mazda's Story

How does Mazda's response to crisis compare with GM's response?
How many cooperative practices can you identify?
What role does training play?
Could Mazda's approach work in the US?

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Revised - November 4, 1996