One of Webster's definitions of "juice" is "the inherent quality of a thing : ESSENCE b : STRENGTH, VIGOR, VITALITY."  If a city were to have a juice what would it be?  New York's juice could be finance with a squeeze of sass.  Ann Arbor's juice a blend of academics, progressiveness, and research.  Traverse City's juice would be based on its agriculture and. of course, all-natural, locally grown, and stirred by community members and tourists together.If the local agriculture is Traverse City's "juice", then it logically follows that the heart of Traverse City lies in its Farmers Market.  Knowing the city's reticence to change (a large developer once said of building there: "I know not to compete with the farmer's market), my approach to the studio was to answer the following about the Farmer's Market: How to improve upon it?  How do we free the citizens from arbitrary Wall Street valuation of their products?  How to promote community interaction?  How to promote tourism?  My proposal is a new market hall, differentiated from the old market not only by size, but particularly by style.     Traverse City is not one that is driven by capitalism.  A local city planner has said "I took a pay cut to come and live here."  Most of the farmers at the Farmer's Market are there as a secondary job, and there to be part of the community as opposed to profiting from it.  In order to promote this atypical and wonderful de-emphasis on money and capitalism, I promote removing it from the Farmer's Market.  This could be achieved by converting the Farmer's Market to a "trade and barter" system where goods and services would be exchanged between farmers and community members.  The benefits to this would be numerous:-
- increased interaction among the community
- more production of what people actually needed and wanted
- freedom from the lowered price points set by mass production farms
- unique quality to Traverse City to promote tourism

The proposed new Market Hall is designed to encourage this strategy; with ample room for trucks to arrive with their produce and an airy open courtyard perfect for open trade.  A typical market day would start of with trading and bartering only for a set period of time.  After that, the market would switch back over to the traditional monetary approach to accommodate those that did not have goods or services to barter or for those who needed to purchase a few extra items.