Next Generation Mobility Systems

Incentive Design

Our group designs incentives that align individual choices with system goals in mobility networks. We combine mechanism design and behavioral modeling with data-driven optimization to set prices, subsidies, and rewards that improve adoption, equity, and efficiency. We study platform and policy levers such as dynamic pricing, truthful matching, and loyalty or credit programs, and we validate them with theory, simulation, and real-world data.

Key publications Example projects

Technical approach

Optimization, Mechanism design.

Example projects

CAREER: Peer-to-Peer Models and Mechanisms for the Next Generation of Transportation Systems

Key publications

Lu, J., & Masoud, N. (2025, preprint). Incentive Design for Mobility Services: A Review and Future Directions. Preprint.
Tafreshian, A., & Masoud, N. (2022). A Traveler Incentive Program For Promoting Community-based Ridesharing. Transportation Science, 56(4), 827-847.
Tafreshian, A., & Masoud, N. (2022). A Truthful Subsidy Scheme for a Peer-to-Peer Ridesharing Market with Incomplete Information. Transportation Research Part B: Methodological, 162, 130-161.
Tafreshian, A., & Masoud, N. (2020). Using subsidies to stabilize peer-to-peer ridesharing markets with role assignment. Transportation Research Part C: Emerging Technologies, 120, 102770.