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Age (February 1992): 28Ð29.
Prothero, Andrea. ÒGreen Marketing in the Car Industry.Ó Chap. 11 in
Motor Vehicles in the Environment, ed. P. Nieuwenhuis and P.
Wells, 174Ð189. Chichester, England: Wiley, 1994.
Davis, D. A. ÒGreen for Cosmetics.Ó Drug & Cosmetic
Industry 156, no. 2 (February 1995): 22Ð34.
Lawrence, J., and P. Sloan. ÒToiletries to Strip Excess Packaging.Ó
Advertising Age 62, no. 20 (May 13, 1991): 3.
*European Case Clearinghouse. The Clean Green Shirt
Company. 1994. Case 194-027-1.
Ortega, B. ÒOrganic Cotton May Feel Soft to Touch, But ItÕs Hard to
Sell.Ó Wall Street Journal Eastern Edition (Tuesday, Nov. 8,
1994): B1ÐB2.
Underwood, E. ÒNew Products: Green Jeans and Pop Bottles.Ó
Brandweek 35 (October 10, 1994): 8.
Irland, L. C. ÒWood Producers Face Green Marketing Era.Ó Wood
Technology 120, no. 2 (March 1993): 34Ð36.
Malin, N. ÒIs Wood or Metal Greener?Ó Architectural Record
183, no. 9 (September 1991): 39Ð41.
Pease, D. A. ÒProving WoodÕs Green Credentials.Ó Wood
Technology 120, no. 2 (March 1993): 5.
Entine, J. ÒShattered Image.Ó Business Ethics 8, no. 5
(September/October 1994): 23Ð28.
ÑÑÑ. ÒLet Them Eat Brazil Nuts.Ó Dollars and Sense 216,
no. 3 (March/April 1996): 30Ð35.
Rosin, H. ÒThe Evil Empire: The Scoop on Ben & JerryÕs Crunchy
Capitalism.Ó The New Republic 213, no. 4 (September 11,
1995): 22Ð25.
Dowling, Melissa. ÒDoes It Pay to be Green?Ó Catalog Age
(October 1994): 107Ð110.
Fuller, G. W. ÒIngredients and ÔGreenÕ Labels.Ó Food
Technology 47, no. 8 (August 1993): 68Ð71.
Stanley, T. L. ÒEco-Minded Ortho Trims Product Lines, Trowels New
Packaging to Nurture Growth.Ó Brandweek 36, no. 1 (January 2,
1995): 9.
Wilson, M. ÒWal-Mart Makes a Green Statement.Ó Chain Store Age
Executive 69, no. 7 (July 1993): 23Ð26.
The Internet is changing so rapidly that no written compendium can hope to be
current. The listing below has been updated as of December 1997; we recommend that
you verify each siteÕs existence and content before using it in a classroom setting.
Eco Expo features a
searchable index for environmentally conscious products and
services.
US AID's P2/ECDM
Magazines on the Internet is a listing of periodicals and magazines about
pollution prevention, Total Quality Environmental Management, corporate
environmental strategy, environmentally conscious design and manufacturing, recycling,
and a variety of related topics.
Green Money includes guides to
socially responsible business and investments.
Gil Friend's "New Bottom Line:
Business and Environment List" is a bi-weekly column on business and the
environment. It explores the cutting edge in both business strategy and public policy. To
subscribe to The New Bottom Line by e-mail, send a message to majordomo@eco-ops.com
containing only the following in the message body: SUBSCRIBE NBL-LIST.
The McDonaldÕs
Protest Page is a useful page to refer students to when discussing public/consumer
pressure for environmental change, especially as related to packaging issues.
The Body Shop "Values
Report" is an independently verified assessment of the Body ShopÕs
environmental and social impacts. This study was launched in response to
the earlier critiques by Jon Entine et al. For a hard copy, send e-mail
to info@bodyshop.co.uk. For an updated critique of the
ÒValues ReportÓ and The Body ShopÕs response to its critics, contact Entine at
RunJonRun@aol.com
World Resources
Institute's online Annotated Guide to environmental management and
sustainability teaching resources is especially for business professors.
Roughly 200
cases published by WRI, Darden School of Business, Harvard Business
School, the NPPC, and more are listed. Case studies are searchable by
publisher and by subject; abstracts and ordering information are included.
Mark Cohen Betty Diener Donald Fuller Gail Kirby Thomas Klein Morgan Miles Michael Jay Polonsky
Design Management Institute
European Case
Clearing House
Harvard Business School
Publishing
Academic Customer Service Center
International Institute for Management Development
Management
Institute for Environment and Business
National Pollution Prevention Center for Higher Education
University of Western Ontario
Back to the top
E-mail:nppc@umich.edu
Product Manufacturing and Packaging
Design and Manufacturing
Packaging Issues
Attitudes, Perception, Willingness-to-Pay, and the Green
Consumers
Advertising / Green Marketing Trends
Strategic Management and How to Market Green
Products
Environmental Marketing Claims
Consumer Perception
Government Regulation
Voluntary Industry Initiation & Certification Programs
Public Relations
Corporate Communications and the Value of a Good Corporate
Image
Partnerships with Environmental Organizations
Stakeholder Negotiations
Case Studies in Green Marketing
Ecotourism & Green Hotels
Automobile Industry
Cosmetics and Toiletries
Textiles and Clothing
Wood Products
The Body Shop and Ben & JerryÕs: Environmentally
Consious?
Other Consumer Products
World Wide Web Sites
Environmental Marketing
EcoMall covers a wide variety
of environmental issues, including eco-investment, renewable energy,
eco-news, eco-links, and environmentally conscious companies and
products.Pollution Prevention
Enviro$en$e,
which is funded by the U.S. EPA, is intended to help people implement
pollution prevention programs.Ecotourism
Green Arrow Guide to Central
American Ecotourism contains valuable information on touring the rainforests and
conservation efforts to save them.Miscellaneous
Green MarketÕs mission is to
promote consumer responsibility and green products. The site includes links to a Green
Market Company Index, news updates, products standards and certification programs,
and a discussion forum on environmental issues.Faculty
Owen Graduate School of Management
Vanderbilt
University
401 21st Ave. South
Nashville TN 37203
615/322-
6814
cohen@ctrvax.vanderbilt.edu
College of Management
University of
Massachusetts
100 Morrissey Boulevard
Boston MA 02125-3393
617/287-
5000
College of Business
University of Central Florida
P.O.
Box 161400
Orlandao, FL 32816-1400
407/823-
5577
fuller@pegasus.cc.ucf.edu
Leavey School of Business
Santa Clara University
Santa
Clara, CA 95053
408/554-5027
gkirby@scuacc.scu.edu
College of Business Administration
University of
Toledo
3015 Stranahan Hall
Toledo OH 43606
419/530-4368
Department of Marketing
PO Box 8154
Georgia
Southern University
Statesboro, GA 30460
912/681-0777
mmiles@gsvms2.cc.gasou.edu
Department of Management
University of
Newcastle
Newcastle NSW 2308 Australia
61(49) 215-013
mgmjp@cc.newcastle.edu au
To Order Cases:
Darden Graduate School of Business
Educational Materials Services
University of Virginia, Box 6550
Charlottesville, VA 22906
Phone: (804) 924-3009; Fax: (804) 924-4859
[See Harvard Business School Publishing,
which now distributes DMI cases.]
ECCH at Babson Ltd./Babson College
Babson Park, MA 02157
Phone: (617) 239-5884; Fax: (617) 239-5885
60 Harvard Way, Box 230-5A
Boston, MA 02163
Phone: (800)545-7685; Fax: (617)495-6985 24
E-mail: custserv@hbsp.harvard.edu
Chemin de Bellerive 23
P.O. Box 915CH-1001
Lausanne, Switzerland
Phone: 41 21 618 01 11; Fax: 41 21 26 67 25
WRI Publications
Box 4852, Hampden Station
Baltimore, MD 21211
Phone: (800) 822-0504; (410) 516-6998
Fax (410) 516-6998
E-mail: chrisd@wri.org
430 East University Ave.
Ann Arbor, MI 48109-1115
Phone: (734) 764-1412; Fax: (734) 647-5841
e-mail: nppc@umich.edu
Website: www.umich.edu/~nppcpub/
Ivey School of Business
[See Harvard Business School Publishing,
which now distributes UWO cases.]
To add to this List
If you know of any articles, books, people or organizations that should
be included in this list please e-mail the complete citation or
information to nppcpub@umich.edu.
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This page last revised: January 21, 1999.