WHAT DOES AN INDUSTRIAL DESIGNER DO?

Industrial Design is the professional service of creating products, packages and product marketing devices. The primary focus of the industrial designer is the development of concepts and specifications for new products, or for the revision of existing products, so as to optimize product performance, value, appearance and marketability. The ultimate purpose of industrial design is to create products which make a positive contribution to our culture and to the lives of people, and consequently to reward with profits companies sharing these aims. The industrial designer is a creative conceptualizer and problem solver who communicates with words and pictures (sketches and models), and who possesses specialized training, education and experience in the utilization of a wide variety of materials and manufacturing and technical processes. The industrial designer applies this knowledge and these creative skills to the design of products which successfully meet the needs and wants of a market and its product buyers/users.

In sum, the industrial designer considers the manufacture's business objectives, capabilities, budgetary constraints, market, technical and production requirements and opportunities, as well as pertinent distribution, sales and service procedures in determining the best synthesis of visual, tactile, safety, convenience, functional, cost and pricing attributes of a product, product family or system.

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