Experimental Design: Customer Diversity

Experimental Design: Customer Diversity

• Group Types
  • Educational
    • faculty
    • student
  • Commercial
  • Library
  • Government
  • Non Profit

• Individual Types
  • Subscriber
  • Non Subscriber
  • Anonymous

• Participants from:
  • research universities, commercial R&D, four-year colleges
• Problem:
  • interaction between institutional participants and individual is hard to control or model

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