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Appendix 1. Breakdown of costs for a pair of Nike shoes from an Indonesian plant, 1995 (Behind the Swoosh).
Production labour
Materials
Rent, equipment
Supplier's operating profit
Duties
Shipping
Cost to Nike
|
$2.75
$9.00
$3.00
$1.75
$3.00
$0.50
|
$20.00
|
Research and development
Promotion and advertising
Sales, distribution, admin.
Nike's operating profit
Cost to retailer
|
$0.25
$4.00
$5.00
$6.23
|
$35.50
|
Retailer's rent
Personnel
Other
Retailer's operating profit
Cost to consumer |
$9.00
$9.50
$7.00
$9.00
|
$70.00 |
The Just Don't Do It Campaign at the University of
Michigan
The U. of Michigan's contract with Nike
Where it all began
Nike's track record
Nike drops the ball--the Andrew Young report
Answers to Frequently Asked Questions
Organizations, Resources, and References
Appendix 1. Breakdown of costs for a pair of Nike shoes
Appendix 2. Leak of the Ernst & Young report from Nike headquarters (NYT 11/8/97)
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