Puneet Manchanda is a researcher, educator, speaker, board member and consultant working at the intersection of marketing and strategy. His most recent work has focused on marketing and strategy problems in a variety of industries (pharmaceutical, hi-technology, electronic commerce, digital/social media, retailing, gaming and private equity). Manchanda's research leverages Big Data by building empirical models to solve strategic marketing problems such as resource allocation, launch planning, word-of-mouth marketing and CRM. His papers have appeared in top journals such as Marketing Science, Journal of Marketing Research, Quantitative Marketing & Economics and the Journal of Econometrics. He is an Area Editor at Marketing Science, an Associate Editor at Management Science and the Journal of Marketing Research and is on multiple editorial boards. A recent Journal of Marketing article noted that he was one of the top 50 most productive researchers in marketing during the 1982-2006 period. His research and commentary on current topics has been featured in media outlets such the Wall Street Journal, New York Times, Detroit Free Press, InvestorsDetroit Free Press, Investors Business Daily and Forbes.com. He teaches in the MBA, Executive MBA, Weekend MBA, Global MBA and Executive Education programs at Ross.
Manchanda has won multiple awards for research, teaching and service. These include the Ross School of Business Researcher of the Year Award (2011), the Contribution to the Research Environment Award (2013), the Global MBA Teaching Excellence Award (2012) and the Part Time MBA Teaching Excellence Award.
Manchanda has won multiple awards for research, teaching and service. These include the Ross School of Business Researcher of the Year Award (2011), the Contribution to the Research Environment Award (2013), the Global MBA Teaching Excellence Award (2012) and the Part Time MBA Teaching Excellence Award.