Measures
Free Format
Self-Report
Measures
Fix Format
Self-Report
Measures
Self-Report Measures
Behavioral Measures
Self-Report?
Yes
No
Format?
No
Yes
Projective Measures
Associative Measures
Think-around Protocols
The Likert Scale
The Semantic Differential
The Guttman Scale
Physiological?
Yes
Psychophysiological
Measures
No
Non-Reactive
Measures
EEG, MRI, fMRI, PET, CAT
Frequency, Duration,
Intensity Latency, Speed
Attitudes?
Yes
Observational
Measures
No
IAT
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