Psychophysiological Measure
These measures assess the physiological functioning of the body’s
Nervous or endocrine system (Cacioppo & Petty, 1983)
Brain Activity
Electroencephalogram (EEG)
Magnetic Resonance Imaging (MRI)
Functional –MRI (fMRI)
Positron-Emission Tomography (PET)
Computerized Axias Tomography (CAT)
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