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University of Michigan Athletics 2001Survey:Primary Objectives
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There were four primary objectives in developing this survey:

  • To form a demographic profile of football season ticket holders.

  • To determine season ticket holders’ general attitudes toward their game day experience.

  • To determine the importance of selected aspects of that game day experience.

  • To measure how satisfied fans are with selected aspects of the game day experience.
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Press Release
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Primary OBJECTIVES
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Background
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Survey: Results-at-a-Glance
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Questionnaire and Responses
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