1. How many home football games do you personally usually attend? (MARK ONE)

All of them
Most, but not all
About half
Only 1 or 2

55%
30
9
6

2. Do you attend U of M away games? (MARK ONE)

All of them
Several
Occasionally
Never

1%
8
59
33

3. Do you generally come to the games in groups of…. (MARK ONE)

1-2
3-4
5-6
More than 6

37%
38
11
13

4. Do you usually attend a tailgate? (MARK ONE)

Yes, pre & post game
Yes, only pre game
Yes, only post game
No

37%
29
1
33

5. Which one of the following best describes your interest in participating in a reserved parking program for home football Saturdays? (MARK ONE)

Very interested, regardless of price

10%

Very interested, depending on price

37

Somewhat interested

22

Not interested

32

6. Is the presence of airplane advertising over the stadium a positive or negative part of your game day experience? (MARK ONE)

Positive
Negative

45%
55

7. Have you read or heard anything about the athletic department running a budget deficit and needing to raise ticket prices in the future? (MARK ONE)

Yes
No

91%
9

Below is a list of items that people have told us influence their experience attending home games. Please rate each of these items twice (columns A & B); first (column A) for how important it is to your game day experience and second (column B) your level of satisfaction with that item during the 2000 season. Each item will be rated on a one-to-five scale. In Column A, use a one-to-five scale where one means the item is not at all important to your football Saturday and five means it is very important. In Column B, use a one-to-five where one means you were not at all satisfied with that item this past season and five means you were very satisfied. (CIRCLE THE APPROPRIATE NUMBER BETWEEN 1 AND 5 IN EACH COLUMN FOR ITEM #8-31)

8. Quality of opposing team

76

8

+68

49

17

32

9. Parking availability

60

21

+39

55

17

+38

10. Cost of parking

45

27

+18

41

25

+16

11. Tailgating parties

47

35

+12

60

15

+45

12. Conduct of crowd

80

8

+72

76

8

+68

13. Handicap access

31

48

-17

53

15

+38

14. Quality of Merchandise/Souvenirs

32

40

-8

49

12

+37

15. Cost of Merchandise/Souvenirs

33

36

-3

32

23

+9

16. U-M Band

83

7

+76

82

8

+74

17. Video scoreboard

71

10

+61

80

8

+72

18. Public Address announcements

57

14

+43

67

9

+58

19. Ambiance/Lack of advertising

59

19

+40

63

12

+51

20. Courtesy of ushers

71

9

+62

78

7

+71

21. Effectiveness of ushers

70

9

+61

66

13

+53

23. Security

75

8

+67

76

7

+69

24. Seat Location

88

4

+84

64

14

+50

25. Final score of the game

80

7

+73

76

6

+70

26. Quality of food

56

16

+40

42

15

+27

27. Speed of service

66

14

+52

41

21

+20

28. Variety of food

51

19

+32

39

21

+18

29. Location

81

6

+75

63

12

+51

30. Availability

84

6

+78

56

17

+39

31. Cleanliness

82

6

+76

51

18

+33

Seat Location

+84

U M Band

+74

Restrooms/Availability

+78

Video scoreboard

+72

Restrooms/Cleanliness

+76

Courtesy of ushers

+71

U M Band

+76

Final Score of the game

+70

Restrooms/Location

+75

Security

+69

Final Score of the game

+73

Conduct of crowd

+68

Conduct of crowd

+72

Public Address Announcements

+58

Quality of opposing team

+68

Effectiveness of ushers

+53

Security

+67

Ambiance/Lack of advertising

+51

Courtesy of ushers

+62

Restrooms/Location

+51

Effectiveness of ushers

+61

Seat Location

+50

Video scoreboard

+61

Tailgate parties

+45

Concessions/Speed of service

+52

Restrooms/Availability

+39

Public Address Announcements

+43

Parking availability

+38

Concessions/Quality of Food

+40

Handicap access

+38

Ambiance/Lack of advertising

+40

Quality of Merchandise/Souvenirs

+37

Parking availability

+39

Restrooms/Cleanliness

+33

Concessions/Variety of food

+32

Quality of opposing team

+32

Cost of parking

+18

Concessions/Quality of Food

+27

Tailgate parties

+12

Concessions/Speed of service

+20

Cost of Merchandise/Souvenirs

-3

Concessions/Variety of food

+18

Quality of Merchandise/Souvenirs

-8

Cost of parking

+16

Handicap access

-17

Cost of Merchandise/Souvenirs

+9

32. In which section number are your seats located? (N=1817)

1
2
3
4

5
6
7
8

9
10
11
12

13
14
15
16

17
18
19
20

2%
3
3
3

2
5
2
2

4
2
2
1

2
2
2
4

3
4
3
2

21
22
23
24

(student
25-31



32
33
34
35

36
37
38
39

40
41
42
43
44

3%
2
2
3

sections)
0



1
4
3
3

3
4
3
2

3
2
2
2
1

33. If you had the opportunity, do you think you would or would not change the location of your seats? (MARK ONE)

Would change
Would not change

53%
48

34. Do you think the University of Michigan football ticket prices should be more, about the same, or less than the ticket prices at schools like Ohio State, Penn State and Notre Dame? (MARK ONE)

More
About the same
Less

3%
75
22

On Game Day...

35. Approximately how many miles (one-way) do you travel to attend Ann Arbor home games? (MARK ONE)

Less than 20 miles
21- 50
51-100
101-200
More than 200 miles

24%
35
17
12
11

36.Do you usually stay overnight in the Ann Arbor area? (MARK ONE)

Yes, at a hotel/motel
Yes, at a friend's house
No

6%
7
86

37.Have you visited the Michigan Football Experience (located in the parking lot south of Crisler Arena)? (MARK ONE)

Yes
No
Never heard of it

24%
55
21

Background/Demographic Questions...

38. Which one of the following best describes your primary relationship with The University? (N=1766) (MARK ONE )

Faculty
Staff/Administrator
Student/Parent
Fan/General Public
Contributor to Athletics
Alum

5%
6
5
25
5
54

a. If alum, what year ? (N=934)

Prior to 1960
1960-69
1970-79
1980-89
1990-99

19%
16
21
22
23

39. How many years have you purchased season tickets?

Less than 10 years
10-19 years
20-29 years
More than 30 years
MEAN=20.7 years

20%
24
33
24

40. What is your approximate age? (MARK ONE)

Under 30
30-39
40-49
50-59
60-69
70 & over

5%
17
20
24
19
14

41.What was the last level of education you completed? (MARK ONE)

H.S. grad or less
Technical/Voc. School
Some college
College graduate
Post grad work
Post grad degree

4%
1
11
27
10
48

42. Sex (MARK ONE)

Male
Female

80%
20

43.What is your approximate income?(N=1595)

Under $24,999
$25,000-49,999
$50,000-74,999
$75,000-99,999
$100,000

2%
13
20
17
+ 48